Mix-marketing: instructions for use

The term mix-marketing is used to describe the process of marketing two or more products together. The mix-marketing approach can be used to market a wide variety of products, including food, cosmetics, and clothing. There are a few things to…

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What is brand content?

In order to answer the question, “What is brand content?” we must first understand what a brand is. A brand is a “name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the…

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How to define its positioning?

In business, positioning refers to the process of defining and communicating the value proposition of a company, product, or service. A value proposition is the unique combination of benefits that a company offers to its customers. Positioning is a strategic…

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What is the psychological price or price of acceptability?

The psychological price of acceptability is the cost to our mental and emotional well-being of conforming to societal norms. It can manifest as anxiety, depression, and other mental health problems. The price of acceptability is often highest for those who…

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Communication: concepts to master

Communication is the act of sharing information between individuals. The need to communicate is essential in order to share ideas, thoughts, and feelings. In order to be an effective communicator, there are certain concepts that need to be mastered. This…

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