The entrepreneurial zone
Going into business for yourself, from idea to market !
Delve into the core of the entrepreneurial market and discover all the essential advice for entrepreneurs, startups and businesses.
Market Access Strategy
Understanding the global market and the company's market
When it comes to a trendy business idea, a personal assistance business idea or a real estate business idea, it is more than essential to understand the market before launching a professional activity. Choosing the right business strategy to adopt will then be an easy task.
On the alcimed.com website, benefit from the expertise of a professional in new business development and company creation. He assists self-employed entrepreneurs, SMEs, VSEs and any project leader to innovate their method of approaching customers and entering the business market. He exploits new technologies, relies on innovative approaches and explores new alternatives to build a profitable and relevant business.
Competitive intelligence - Monitoring and analysing the competition
Knowledge and analysis of the competitive environment enhances the effectiveness of the marketing strategy. By monitoring the competition, any entrepreneur can easily deduce the best business practices to adopt and update his strategic actions according to the expectations of consumers and users.
Competitive analysis can be carried out on all online communication channels: social networks, websites, exchange platforms, mobile applications, etc.
Communication
3 essential concepts to master
Events
Create unique and memorable events to improve your brand image and become more influential with your leads and employees.
Social networks
Use social networks to increase your visibility, widen your catchment area, build and maintain links with your prospects.
Corporate videos
Designing interactive and innovative corporate videos and exploiting the advantages of motion design to benefit your marketing strategy.
Digital marketing
Strategies and effective action plan
Influencers
Use the services of influencers to develop your reputation and gain recognition from the right audience depending on the targeted field of interest.
E-mailing
Set up intriguing email sequences to generate more leads from your marketing campaigns and build customer loyalty.
Chatbots
Use conversational agents equipped with AI to answer users’ questions and conduct an autonomous and interactive conversation.
Design Thinking
Prototyping in Design Thinking
Designing a prototype is the best way to concretise a business idea and visualise its concept. Prototyping applies to objects, spaces and human interactions around the launch of a new product/service. It is built and adapted to users’ behaviours to meet their needs.
Brand content
Techniques and best practices
Telling a story
Engage your leads and capture their attention by telling a captivating story about your brand, business, offers, products and services.
Arouse emotions
Create content and events that trigger strong emotions in users, subscribers, customers and collaborators in order to stand out from the competition.
Reflecting values
Share your values, motivations and aspirations with your leads through unique content, offers and services tailored to their expectations.